Fred Paginton is a Creative, Writer and Director. He currently works as a Senior Creative at U-DOX.

Based in London, Fred specialises in storytelling and art direction across advertising and film, creating work for a broad spectrum of disciplines, ranging from moving image and design, digital and experiential, to conceptually driven 360 campaigns.

With a background in art, fashion and journalism, and a passion for film, his understanding of these diverging cultural fields informs the way he works across all areas of creativity, both independently and in collaboration. He is also a published writer for international publications such as Bomb Magazine, Dazed & Confused and Whitewall Magazine.

His written work features interviews with various notable contemporary artists such as Juergen Teller, Antony Gormley and Marcel Dzama, while commercially, he has worked for prestigious creative agencies such as Spring Studios, M&C Saatchi and gpstudio, creating campaigns for leading brands such as adidas, Topman and Nike.